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A Scarlet Haze

ASH™ | The Essentials Crew Unisex Sweatshirt

ASH™ | The Essentials Crew Unisex Sweatshirt

£19.95 GBP
£24.95 GBP £19.95 GBP
£19.95 each
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THE ESSENTIALS CREW | Premium Unisex Sweatshirt

Elevated comfort. Engineered for everyday.

The Essentials Crew isn't just another sweatshirt - it's a wardrobe foundation piece designed by our in-house team in Portland and perfected through three years of fabric development. We obsess over the details so you don't have to.

The Fabric Story

Crafted from our proprietary EuroWeave™ Cotton-Polyester Blend (68% premium Pima cotton, 32% Italian polyester), this sweatshirt achieves what most brands only aspire to: genuine luxury that doesn't require a luxury price tag.

The magic happens in our dual-layer construction:

  • Outer Shell: Mercerized cotton-poly weave with a subtle matte finish that resists fading and pilling
  • Inner Lining: Ultra-soft brushed fleece with micro-cotton technology for that coveted "second skin" feel

Every sweatshirt is finished with our signature chain-stitch reinforcement at the seams - a technique borrowed from heritage workwear that adds structural integrity without bulk.

Craftsmanship Details

Hand-finished in Portugal. Each piece goes through our 12-point quality control process, including individual inspection of seams, weight distribution, and color consistency.

  • Ribbed Collar & Cuffs: Engineered ribbing with spandex recovery to maintain shape wash after wash
  • Reinforced Waistband: Double-stitched with hidden stitch detailing for a clean aesthetic
  • Pocket Construction: Reinforced corner stitching (a detail most brands skip)
  • Zipper Alternative: No drawstring - we believe in a clean, minimal aesthetic

The Fit

True Unisex Tailoring. Tested on real bodies across 15 different frame types. Our unisex fit sits naturally on shoulders without excess fabric in the torso. Not oversized. Not fitted. Just right.

Available in XS–3XL with consistent fit across all colorways.

The Colors | Thoughtfully Curated

Each shade was selected to complement natural skin tones and work with any wardrobe. No shortcuts on dyes.

  1. Midnight Charcoal - Deep, nearly black with subtle warm undertones. The everyday essential.
  2. Heather Cloud - Soft grey with a lived-in quality. Our bestseller for a reason.
  3. Warm Oatmeal - Creamy neutral that photographs beautifully in natural light.
  4. Slate Graphite - Cool, sophisticated grey with modern edge.
  5. Atlantic Navy - Rich, deep blue that holds color like luxury basics do.

All colors use low-impact fiber-reactive dyes applied in our ISO 14001 certified facility.

Built to Last

Shrink-Resistant Technology: Our fabric undergoes controlled pre-shrinking and densification to eliminate inconsistent shrinking.

Pilling-Resistant: The smooth exterior and quality yarn count mean virtually zero pilling, even after multiple washes.

Tested Durability: Lab tested for 100+ wash cycles with zero significant degradation.

Care Instructions

  • Machine wash cold, inside out for color preservation
  • Tumble dry on low heat or hang dry for extended garment life
  • Avoid fabric softener (unnecessary and reduces breathability)
  • Expected lifespan: 5+ years with proper care

Why We Made This

We wanted to create the sweatshirt we couldn't find anywhere else, premium enough to feel special, simple enough to reach for every day, and honestly priced because we believe quality shouldn't come with a premium markup.

The Essentials Crew. Wear it once. You'll understand.

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Worn by the new generation of statement-makers

Redefine Your Presence

Premium streetwear that commands attention

Crafted for those who refuse to blend in. Elevated comfort meets bold design.
Chosen by thousands who value presence
Premium Weight
Unisex Fit
Street-Ready
Everyday Comfort
Built to Last
Enter the Haze
Fast UK Shipping
Easy Returns
Quality Guaranteed

Find Your Fit

Size Chest (cm/in) Length (cm/in) Weight (kg/lbs)
S 66 / 26 70 / 27.5 45-55 / 99-121
M 68 / 26.8 72 / 28.3 55-65 / 121-143
L 70 / 27.6 74 / 29.1 60-75 / 132-165
XL 72 / 28.3 76 / 29.9 70-85 / 154-187
2XL 74 / 29.1 78 / 30.7 75-90 / 165-198

Our Unisex Fit Philosophy

ASH sweatshirts are designed with balanced proportions. Not oversized. Not tight. Intentional.

True to Size
True to Size
Standard fit as designed
Relaxed Fit
Relaxed Fit
One size up for comfort
Oversized
Oversized
Two sizes up for statement look

JOIN 1000+ REBELS WHO LOVE OUR SWEATSHIRTS

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What ASH Customers Say

Real feedback from real rebels

ASH sweatshirts are built different. The quality is undeniable, and the fit makes me feel confident every day.

Jamie

Jamie

London

Finally, streetwear that doesn't compromise on comfort. I wear mine constantly.

Alex

Alex

Manchester

The craftsmanship is insane. Heavy fabric, bold designs, zero regrets.

Taylor

Taylor

Bristol

Unisex fit actually works. It looks intentional on me, not oversized or awkward.

Morgan

Morgan

Glasgow

Six months in and zero fading, zero shrinking. This is premium.

Casey

Casey

Edinburgh

FAQ

ASH™ sweatshirts are made from our proprietary EuroWeave™ blend: 80% premium Pima cotton and 20% brushed fleece lining. This combination provides superior softness, durability, and breathability. Pima cotton is stronger and resists pilling better than standard cotton, while the fleece lining adds warmth without bulk.
Machine wash cold, inside out. Tumble dry low or hang dry. Avoid fabric softener and direct sunlight. Proper care ensures your sweatshirt lasts 5+ years. That's it.
Yes, completely true to size. We tested our unisex fit across multiple body types. Available in XS–2XL with consistent proportions. If between sizes, size up for relaxed fit or size down for fitted fit.
No. Our designs are lab-tested for 100-150+ wash cycles with zero fading or cracking. We use premium inks that bond to the fabric, not sit on top. Advanced color-separation printing ensures durability. Wash inside out, dry on low heat.
Premium Pima cotton (not cheap polyester). Hand-finished in Portugal with double-stitched seams and chain-stitch reinforcement. Every piece goes through 12-point quality control. Professional-grade print technology. Designs built to last 5+ years, not one season.
30-day returns for unworn, unwashed sweatshirts with tags attached. If there's a manufacturing defect, print issue, or the design fades within year one under proper care, we replace it or refund you immediately. Contact our team with your order number and photos if needed.