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A Scarlet Haze

ASH™ | NAVIGATE CREW SWEATSHIRT

ASH™ | NAVIGATE CREW SWEATSHIRT

Regular price £24.95 GBP
Regular price £29.95 GBP Sale price £24.95 GBP
Unit price £24.95 each
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Find your direction. Own your journey.

The Navigate Crew isn't just another sweatshirt. It's a compass for those who refuse to follow the map. Designed by our in-house creative team and refined through countless iterations, this piece has become the signature staple for wanderers, explorers, and anyone brave enough to chart their own course through life.

The centerpiece is an intricate geometric compass rose rendered in crisp white against charcoal. Each cardinal direction points outward with organic linework that suggests both structure and freedom. The design merges ancient navigation symbolism with contemporary minimalist aesthetics, creating a piece that feels timeless yet distinctly modern.

The Fabric Story

Crafted from our proprietary EuroWeave™ Cotton-Fleece Blend (80% premium Pima cotton, 20% brushed fleece lining), the Navigate Crew achieves a balance that most brands struggle to find. We spent two years perfecting this exact fabric weight and composition.

The magic happens in our dual-layer construction:

  • Outer Shell: Mercerized cotton weave with a subtle matte finish that resists fading and pilling even after countless washes
  • Inner Lining: Brushed fleece engineered to feel like a second skin without overwhelming the fabric weight

The fabric composition is intentional. Heavy enough to feel premium and substantial, light enough to layer seamlessly into any wardrobe. This is quality you can feel the moment you put it on.

The Design Philosophy

The compass artwork isn't random. Each needle points toward a different direction, symbolizing the infinite possibilities available when you're brave enough to explore. The geometric framework suggests structure and purpose, while the organic linework flowing through it represents the beautiful chaos of life's journey.

The white rendering against charcoal creates maximum visual impact and contrast. This design works because it means something different to everyone who wears it. It's a conversation starter and a personal mantra combined.

Craftsmanship Details

Every Navigate Crew sweatshirt is hand-finished in our Portuguese facility using techniques borrowed from heritage garment-making:

  • Signature Chain-Stitch Reinforcement: Applied at all seams for structural integrity that lasts
  • Engineered Ribbing: Our ribbed collar and cuffs use spandex recovery technology so they maintain their shape wash after wash, year after year
  • Reinforced Waistband: Double-stitched with hidden stitch detailing for a clean, minimal aesthetic
  • Corner Reinforcement: Stress points throughout the garment receive extra attention, a detail most brands skip but we consider essential
  • Print Precision: The compass design is applied using advanced linework printing that captures every detail with stunning clarity

Each piece goes through our rigorous 12-point quality control process, including individual inspection of seams, color consistency, weight distribution, and print alignment.

The Fit

True Unisex Tailoring means something specific at ASH™. We tested this fit on real bodies across 15 different frame types to ensure it works for everyone. The shoulders sit naturally without excess fabric in the torso. It's not oversized and it's not fitted. It's just right.

The Navigate Crew is available in XS through 3XL with consistent fit across all colorways. Sleeve length remains true, proportions remain balanced, and the overall silhouette feels intentional rather than accidental.

Durability and Longevity

The Navigate Crew is built to become a favorite, not a throwaway:

  • Shrink-Resistant Technology: Our fabric undergoes controlled pre-shrinking and densification to eliminate inconsistent shrinking batch-to-batch
  • Pilling-Resistant: The smooth exterior and superior yarn count mean virtually zero pilling, even after 100+ wash cycles
  • Color Fastness: The white ink is applied using advanced printing techniques in our ISO 14001 certified facility, meaning colors hold true through countless washes
  • Lab Tested: Each design undergoes rigorous testing for color bleeding, fading, and structural integrity

With proper care, the Navigate Crew will serve you for 5+ years. We've had customers report these pieces actually improving with age, developing character and softness with every wear.

Why We Made This

We created the Navigate Crew because we believe everyone deserves a piece that speaks to their sense of adventure. Whether you're literally traveling the world or navigating the complexities of daily life, you need something that reminds you to stay the course and trust your direction.

Care Instructions

Machine wash cold, inside out for color preservation. Tumble dry on low heat or hang dry for extended garment life. Avoid fabric softener as it's unnecessary and reduces breathability. Expected lifespan: 5+ years with proper care.

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Find Your Fit

Size Chest (cm/in) Length (cm/in) Weight (kg/lbs)
S 66 / 26 70 / 27.5 45-55 / 99-121
M 68 / 26.8 72 / 28.3 55-65 / 121-143
L 70 / 27.6 74 / 29.1 60-75 / 132-165
XL 72 / 28.3 76 / 29.9 70-85 / 154-187
2XL 74 / 29.1 78 / 30.7 75-90 / 165-198

Our Unisex Fit Philosophy

ASH sweatshirts are designed with balanced proportions. Not oversized. Not tight. Intentional.

True to Size
True to Size
Standard fit as designed
Relaxed Fit
Relaxed Fit
One size up for comfort
Oversized
Oversized
Two sizes up for statement look

JOIN 1000+ REBELS WHO LOVE OUR SWEATSHIRTS

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What ASH Customers Say

Real feedback from real rebels

FAQ

ASH™ sweatshirts are made from our proprietary EuroWeave™ blend: 80% premium Pima cotton and 20% brushed fleece lining. This combination provides superior softness, durability, and breathability. Pima cotton is stronger and resists pilling better than standard cotton, while the fleece lining adds warmth without bulk.
Machine wash cold, inside out. Tumble dry low or hang dry. Avoid fabric softener and direct sunlight. Proper care ensures your sweatshirt lasts 5+ years. That's it.
Yes, completely true to size. We tested our unisex fit across multiple body types. Available in XS–2XL with consistent proportions. If between sizes, size up for relaxed fit or size down for fitted fit.
No. Our designs are lab-tested for 100-150+ wash cycles with zero fading or cracking. We use premium inks that bond to the fabric, not sit on top. Advanced color-separation printing ensures durability. Wash inside out, dry on low heat.
Premium Pima cotton (not cheap polyester). Hand-finished in Portugal with double-stitched seams and chain-stitch reinforcement. Every piece goes through 12-point quality control. Professional-grade print technology. Designs built to last 5+ years, not one season.
30-day returns for unworn, unwashed sweatshirts with tags attached. If there's a manufacturing defect, print issue, or the design fades within year one under proper care, we replace it or refund you immediately. Contact our team with your order number and photos if needed.